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Basic Principles Of Design Manfred Maier Pdf 30: Discover the Fundamentals of Color, Typography, Lay



while the layout of the inner pages was done by author manfred maier, the impressum credits another designer for the covers: wolfgang weingart (*1941), a basel school typographer from the generation after ruder/hofmann.




Basic Principles Of Design Manfred Maier Pdf 30



this course books were also translated into english and published by van nostrand reinhold, new york, under the title: "the foundation program at the school of design basel switzerland: basic principles of design".


American and German discourses provide the empirical basis of this study. Yet this article is not intended as a fully-fledged comparative study of two countries. Rather, I analyze Germany and the US because these countries were considered best-practice models in science at varying points in time and they both share a long history of mutual exchange and learning. At different points in time, each of the two countries allows us to trace the emergence and evolution of specific understandings of the role of science in society. The first section on the older pure-science ideals of the 19th century revolves mainly around Germany, which had become a leading science nation at that time. In the following section, which discusses how the concept of basic research emerged and evolved until 1945, the German experience also takes centre stage. The third section covers US science policy from the Second World War until the early 1960s, when the term basic research had become established as a key concept in science policy. The article ends, on a more comparative note, with a short history of the concept of basic research in post-war Germany. The second and the third sections overlap in time because the Second World War and the post-war period require a more comparative perspective. For a long time, scientific research during the Nazi period was thought to represent a turning away from all fundamental principles of science. The war, however, confronted both US and German scientists with similar political demands and requirements. After 1945, US policy became a role model for the Federal Republic of Germany (West Germany). Before the empirical analysis commences, however, the next section will introduce readers to historical semantics and discuss how I will use this approach to structure the empirical discussion.


As the term basic research emerged in the early 20th century and became more common only in the late 1930s, it is actually quite young. Basic research is best described as a collective symbol of science policy designed to bridge the gap between the desire to support research, despite the fact that scientific output is unpredictable and that the expectations placed upon science by society have been growing constantly during the 20th century. For the history of basic research, it is crucial to note that the concept itself (as well as similar terms such as fundamental research) initially emerged in both the natural sciences within research fields that pursued explicitly practical ends and subdisciplines of engineering that targeted technological innovation and improvement.


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